In the overseas market promotion, Macau Beer naturally highlights its origin in 1996, which combines Eastern and Western cultures, as well as its adherence to European traditions in the brewing process. These narratives firmly link the product to the globally renowned city positioning of “Macau – the convergence point of Eastern and Western cultures”, making Macau Beer a direct entry point for people to perceive this city.
The overseas expansion of Macau beer is a kind of subtle promotion that “softens the impact”. It does not resort to harsh advertising preaching; instead, it achieves its goal through daily consumption choices, allowing overseas consumers to naturally develop a liking and curiosity for Macau while enjoying their drinks in a relaxed and pleasant manner. Each bottle of Macau beer that reaches overseas is like a seed of culture, sowing the imagination and yearning for the historically rich and culturally unique Macau in the foreign soil.

過量飲酒危害健康
CONSUMIR BEBIDAS ALCOÓLICAS EM EXCESSO PREJUDICA A SAÚDE
EXCESSIVE DRINKING OF ALCOHOLIC BEVERAGES IS HARMFUL TO HEALTH
禁止向未滿十八歲人士銷售或提供酒精飲料
A VENDA OU DISPONIBILIZAÇÃO DE BEBIDAS ALCOÓLICAS A MENORES DE 18 ANOS É PROIBIDA
THE SALE OR SUPPLY OF ALCOHOLIC BEVERAGES TO ANYONE UNDER THE AGE OF 18 IS PROHIBITED