Since its establishment, Macau Beer has positioned itself as a member of the community, with its business development closely linked to social responsibility. The brand firmly believes that a truly local brand’s value lies not only in market success, but also in its ability to make positive contributions to the well-being and vitality of the local community. Therefore, Macau Beer has long participated in community building in various forms and fulfilled its commitment as a corporate citizen.
In promoting community health and vitality, the brand is an unrelenting supporter. Macau Beer has long sponsored local marathons, dragon boat races and other popular sports events. At these occasions, the brand’s presence is not mainly focused on commercial promotions, but rather is more evident in providing event supplies, organizing volunteer services, and encouraging participants, etc., in terms of substantive support. Through these actions, the brand conveys positive values such as hard work, unity and healthy living to the community, clearly advocating the concept of differentiating between occasions for sports and those for drinking.
The brand also pays attention to the cultural inheritance and future growth of the community. Another important practice is to hold workshops in collaboration with cultural institutions. During these activities, the brand introduces the microbiology, chemistry and food engineering principles involved in beer brewing, stimulating their interest in science and the local industry; at the same time, it shares the unique dietary culture and history of Macau, enhancing the identification of the younger generation with their local identity. In the future, the brand plans to further systematize and platformize these community projects, focusing on the three pillars of cultural heritage conservation and community environment improvement, to achieve sustainable co-prosperity between the enterprise and the community.

過量飲酒危害健康
CONSUMIR BEBIDAS ALCOÓLICAS EM EXCESSO PREJUDICA A SAÚDE
EXCESSIVE DRINKING OF ALCOHOLIC BEVERAGES IS HARMFUL TO HEALTH
禁止向未滿十八歲人士銷售或提供酒精飲料
A VENDA OU DISPONIBILIZAÇÃO DE BEBIDAS ALCOÓLICAS A MENORES DE 18 ANOS É PROIBIDA
THE SALE OR SUPPLY OF ALCOHOLIC BEVERAGES TO ANYONE UNDER THE AGE OF 18 IS PROHIBITED