During the festivals, Macau Beer launched special activities to enhance the interaction between the brand and consumers. Macau Golden Beer, as the core product, attracted attention through festival-specific packaging or gifts. For instance, during the Spring Festival or Mid-Autumn Festival, by conducting main activities and promotions that corresponded to the festivals, the festive atmosphere was enhanced.
The promotional activities include collaborating with restaurants to launch set meals, or holding small tasting events. The brand emphasizes moderate consumption and advocates rational spending. The holiday promotion not only boosts sales but also deepens consumers’ impression of the brand.
In the future, the Macau Beer Company plans to expand its offerings to include more festival-themed products and diversify its promotional methods.

過量飲酒危害健康
CONSUMIR BEBIDAS ALCOÓLICAS EM EXCESSO PREJUDICA A SAÚDE
EXCESSIVE DRINKING OF ALCOHOLIC BEVERAGES IS HARMFUL TO HEALTH
禁止向未滿十八歲人士銷售或提供酒精飲料
A VENDA OU DISPONIBILIZAÇÃO DE BEBIDAS ALCOÓLICAS A MENORES DE 18 ANOS É PROIBIDA
THE SALE OR SUPPLY OF ALCOHOLIC BEVERAGES TO ANYONE UNDER THE AGE OF 18 IS PROHIBITED